Don’t tolerate mistakes

There seems to be a common philosophy floating around these days relating to business communications. That philosophy basically is, “I’m never going to get it perfect, so I might as well get it out there as it is and forget about it.” On one hand, I totally agree. If we spend all of our time futzing to get a communications piece out that could be okayed by a higher power, chances are, it may never get out. Because, hard as we all try, errors do happen. No one is perfect.

On the other hand, in our business we continue to see basic, basic mistakes that really do make a difference in how others perceive us based on what they see and read. So, it really becomes more about being lazy and not taking the time to educate ourselves on getting things right. The key here is, take the time to ask for help, ask for opinions, ask for critiques. We all have our areas of expertise. And then when something is pointed out to be out of whack, fix it. Don’t fight it. Get the ego out of the way for the betterment of the whole.

Make sure your business collateral is not producing collateral damage. Fix your mistakes.